SEMrush is the best competitive intelligence tool in the market. It allow you to do keyword research, spy on your competition's SEO strategies, do backlink analysis and much more


When it come to backlink research and audit, there is no better tool then AHREFS. You can use AHREFS to uncover your competitors' backlink profile and build your own  backlinks.


YOASTSEO  is an all-in-one SEO tool for Wordpress which make handling of all the basic aspects of On-Page SEO  look simple.


GTMetrix is an excellent tool to test the performance of your website. It is a free tool which evaluates your site speed and provides useful tips to speedup your website.